Anyone can do ‘Marketing’!

I joined a group on Facebook last week where a variety of UK small business owners discuss issues they have, search for answers or promote their services.

A new member posted the following message:

I was reading through some of the responses – lots of marketing services being proposed and some members sharing their own experiences. One response, pictured below, caught my attention:

So forgetting about the typos, I had to find out more about this member’s view on ‘Marketing Gurus’ and what advice was being given to resolve the ad-spend returns issue.

What the member meant is that through researching about how Facebook advertising is setup and strategy of paid social media advertising, any person can do it themselves without paying scamming ‘Marketing Gurus’.

Why pay someone else?

This is true…as it is for almost any service. If my boiler breaks down and needs replacing, I have some options:

  1. Have National supplier replace and install it at £3,600 within a week
  2. Have local maintenance company replace and install it at £1,000 within 2 weeks
  3. Go on a Gas Engineer training course, then buy a boiler for £400 and install it myself

Option 1 costs a lot, but gets the job done quickly with a long term service plan.
Option 2 is cheaper, but as they smaller it will take a little longer to complete.
Option 3 is going to cost £4,000 to access the training, 16 weeks to complete training, but I’m prepared for the next time it needs replacing. Although my family may have left me (or frozen!) by the time I complete the course.

Yes the example is a little OTT, but my point is that sometimes there is a very good reason to use a “professional” from a particular field of expertise. In some cases, Option 3 works well and is best for the long-term, but only if your business can operate without your focus on other tasks that you’re responsible for.

What if you get the wrong training? You could end out of pocket with your business gaining nothing for your new skills. There is lots of information available on all matter of marketing subjects and disciplines, but who is it aimed at? What marketing background should you have?

Going with Options 1 or 2 offers you expertise that provides many solutions to resolve a problem, usually including access to their supplier networks. You also gain their experience, both bad and good, to form solutions that have been known to gain results.

“Marketing Gurus” are scammers

Marketing Gurus
Marketing Gurus standing by to scam you

My response to this is every industry has scammers.

Maybe the group member has had bad experience with 3rd party marketing support, but such a sweeping statement shows a lack of understanding of marketing professionals. That could be the very issue causing this view of marketers.

In several places that I have worked, marketing has been dubbed as the ‘colouring in department’ – which in no way comes close to representing how much of a core function marketing is across a whole business.

Whichever route is picked, doing some of your own research is good practice so that you understand some of the language being used and feel comfortable with the solution(s) being proposed. Even if you are competent and confident enough to do it yourself, consider if doing it yourself is the best use of your time – as this is one of your most precious resources.

Marketing professionals exist to help and support your business goals. Get quotations to compare and contrast offerings – use your networks to source out recommended people, should you be worried about their integrity.

Consider how much your time is worth and the added benefits of using a experienced professional.

If you’re experiencing something similar with your marketing promotions and campaigns delivering less than expected, get in touch – solutions@cymermarketing.co.uk.

Remy Clarke
Cymer Marketing Solutions

Starting out

Monday 28 October 2019 – this is the day that I went public with my solo venture as Cymer Marketing Solutions.

Pondering about my future after redundancy, I finally took the plunge to do something different, channelling the negative situation to fuel getting this company up and running, ASAP!

I’m lucky enough to have a very supportive and understanding wife to accept the disruption starting out can bring to the household:

  • less initial income
  • more working hours
  • less socialising
  • zero employee benefits (although I know a company that provides to Self-employed/sole traders – www.pirkx.com)

Although sometimes she seems to forget that I’m trying to start a business…

“While you’re home can you do the washing, clean the kitchen, collect the kids, call the builder and make dinner?And I’ve left a shopping list on the side, thanks.”

My darling wife since i was made redundant

There is a lot to consider, putting you out of your comfort zone as those things we took for granted working for a company previously have to be taken care of on your own.

Definitely use your networks, not only to spread the word that you are in business, but also to help you with the areas that you are not familiar:

  • Accountancy
  • Legal
  • IT and Systems
  • Human Resources
  • Reward and Benefits
  • Marketing

I can scratch off Marketing, but this is a massive one off the list. All the others are important to set up the foundations correctly, but the area that deals with finding your audience, communicating with them so they respond and take actions to make your business profitable is fundamental to keep operating.

My suggestion to anyone starting or thinking of starting out on their own, you need to look at your marketing early on in the process and make proper provision in their budget to ensure you and your business get off on the right foot.

I’m offering a variety of integrated solutions, ideal for Start-ups, at a limited discounted rate starting from £150 (+ VAT). Solutions available are:

Start-up Stationery Solution

Stationery Solutions to help when starting out, from Cymer

Start-up Web Presence Solution

Web Presence Solutions from Cymer

I will help apply a marketing plan to your business, supercharging your audience reach and ensuring that you get seen, but without breaking the bank.

Visit cymermarketing.co.uk/solutions/integrated to find out more.