The top reasons for CRM implementation failure are
Poor Objectives, Poor CRM Strategy and Project Scope Creep
None of these reasons relate to poor CRM platforms
It is about preparation, process and laying good foundations within your business
Don’t persevere with CRM…let Cymer help you flourish with it!
What CRM should you choose?
Choosing Customer Relationship Management (CRM) or Marketing Automation software providers throws up a lot of options. Your first step is to see what shape your organisation is in to make the most of implementing a platform by having a CRM Audit.
Cymer Marketing Solutions carry out these reviews to get a better understanding of your organisation and what you are looking to achieve from implementing CRM into the operations. The key areas that are focused on are:
- Current operational structure
- Current platform(s), function(s) and processes
- Data management processes and systems
- User/Stakeholder assessments
- Implementation and subscription budget
- Expected outcomes
Once the review is concluded, a report will be delivered using a traffic light scoring method to highlight areas that “Good to Go” (Green), “Alterations Required” (Amber) and “Needs Attention” (Red). Recommendations will be included alongside suggested platforms that would fit your requirements.
Advantages having a CRM Audit
- Improve your organisation’s understanding of Customer Relationship Management (CRM)
- Reduce CRM implementation failure
- As an independent CRM consultancy, Cymer assesses the whole market without bias – the focus is on your needs.
- Cymer’s experience across many CRM platforms provides additional insights and creative solutions.
- Provides a comprehensive report to help with Stakeholder management and manage expectations.
- Narrows your platform selection to those that will deliver your objectives.
The operational foundations need to be solid in order to successfully implement a CRM platform. So having an independent CRM Audit can save you £000s in missed opportunities, reduced implementation time and more efficient operations.
Make a start today
Fill out the survey below to get a FREE 30 minute consultation – it’ll take 5-10 minutes. Once received, a call will be arranged within 2 working days to go over your survey results.
The knowledge of how your business operates makes shortlisting providers much simpler as we establish the core reason to require a CRM solution being integrated:
- Sales Pipeline
- Marketing Communications
- Contact Management
- Service Management
- Project Management
- All of the above
Choosing the right platform can save you money and reduce the implementation time as you only have to deal with elements that you need.