The best way for your CRM solutions to provide successful outcomes is to ensure that integrated fully into your business processes and amongst your stakeholders.
This is a specialist area for me, with experience of implementing the inaugural CRM platform for Loughborough University, enhancing communication capabilities for sk:n Clinics by developing their data segmentation and a colossal upgrade to comparethemarket.com’s quote conversion and loyalty rewards journeys.
10, 10,000 or 10,000,000 records – the outcome is the same…
Consistent clean data is the key to success.
Everything you want to achieve from implementing an integrated CRM solution will fall flat from poor data management.
One size does not fit all
I will always look at getting to know you and your business, so that I can understand the history, current position and what you are looking achieve in the future. This also means understanding who your stakeholders are and how they affect your business – your staff, suppliers, competitors, customers…they are all important in setting the scene before looking at any solutions.
The knowledge of how you and business operate then makes shortlisting providers much simpler as we establish the core reason to require a CRM solution being integrated:
- Marketing Communications
- Contact Management
- Service Management
- Project Management
- All of the above
Choosing the right platform can save you money, but also reduce the implementation time as you only have to deal with elements that you need.
With Cymer Marketing Solutions guiding the way, your business will achieve positive returns on your marketing investment, when every penny counts! Even if you have been established for a while, implementing solutions from Cymer will boost awareness and ultimately drive more custom.