5 Reasons to get the right CRM
There are 100s of platforms available that are specifically made for CRM or have some kind of CRM functionality. Having one that fits in with your organisation and its processes is key to getting user adoption and return on your investment.
To help businesses select the right CRM platform, Cymer Marketing Solution carries out a CRM Feasibility Review. This assesses your operations, stakeholders, systems and CRM objectives to give you clearer picture of any changes required to boost your CRM strategy and suitable platforms to fit your business and your requirements.
I will highlight reasons to get the right CRM. Obvious reasons are wasted resource implementing a solution that won’t deliver, but these are 5 that I will expand on:
- Pay for functionality that you actually use
- Improve agility for business transformation
- Reduce duplication of work
- More efficient operations
- Better customer relationships
1 | PAY FOR FUNCTIONALITY THAT YOU ACTUALLY USE
Set out your CRM requirements and find a platform that meets them…
It should be that simple, but marketing USPs can mislead us into scoring certain platforms higher because:
- They are ranked #1
- They have 100 CRM functions
- They integrate with 100 other software products
Whilst they may deliver to your requirements, what extra functions will you be paying for and will you ever use them?
Cymer Marketing Solutions provides CRM Feasibility Reviews to help narrow the search to platforms that will deliver the functionality you require, integrate with your operations and provide return on investment, which is ultimately what a business requires.
2 | IMPROVE AGILITY FOR BUSINESS TRANSFORMATION
The COVID-19 pandemic has proven how valuable agility is when business transformation is required.
Those that have achieved more than just survive, but actually thrived in the COVID environment, have done so because their business adapted to the changes and maximised the opportunities available.
Having a CRM platform that is correctly configured to your business processes and integrated with your operations will give agility to change with your business environment, adapt to keep delivering to your clients and convert those opportunities.
Select the CRM platform that not only meets your needs for today, but can grow with you to keep operations delivering profitable business for years to come.
3 | REDUCE DUPLICATION OF WORK
Who wants to keep using their resources for copying and pasting data from documents, to spreadsheets?
Are you continuously importing data to send out newsletters?
How is this an effective use of resources? How much is this costing your business?
- The time spent, delaying and/or sacrificing other tasks
- The cost of salaries
- Potential data entry errors from monotonous duties
- Missing valuable opportunities
A well configured CRM platform enables organisations to integrate operations and ensures that inefficient duplication is removed from processes.
More efficient processes free up resources to complete more effective tasks – driving more profitable business.
4 | MORE EFFICIENT OPERATIONS
How many times has the question “Why do you do it this way?” been answered with…
“That’s the way we’ve always done it.”
Usually there are several routes from A-to-B, but taking the most efficient benefits business processes by:
- Increased resource capacity to drive economies of scale
- Improved customer journeys to aid better conversion
- Quicker visibility of potential opportunities to win more business
A well configured CRM platform enables organisations to integrate operations and reduce steps or automate steps in business processes:
- Event and meeting bookings communications
- Tracking Marketing activities to Lead Generation
- Report on Sales pipelines in real-time
Find out if there is a more efficient way for your organisation to work using CRM
5 | BETTER CUSTOMER RELATIONSHIPS
If your business is operating with a CRM platform, then it should be capturing customer data and measuring your customer interactions. This will provide you with useful insights that can be utilised to work better with and for your customers and prospects.
Having a CRM monitor your customers’ interactions with your business enables:
- effective marketing reaching your audience
- efficient targeting of prospects
- specific communications responding to Web page engagements
- Pre-emptive communication strategies instead of reactive
Building a better understanding of your customers leads to better relationships.
The stronger the relationship the more loyalty given.
More loyalty leads to repeat business and more referrals.
If you’re not getting those insights then it’s a good time to speak to Cymer about better customer relationships with CRM.
Don’t persevere with CRM…flourish with it!
No matter the size or life stage of an organisation, a CRM platform exists that matches your requirements. All you need is an independent guide to set you in the right direction.
Cymer Marketing Solutions is working with SMEs to share its experience and knowledge of CRM platforms, strategy and integration. The aim is to empower businesses with a CRM platform that is easy to use and enhances their business operations to ultimately be more profitable.
Arrange a FREE consultation today at https://cymermarketing.co.uk/contact/consultation to discuss your CRM requirements